BrandWiki Rating

The rating follows a simple color coding:

0 = red = missing, misleading, incorrect information.

1 = yellow = some information there, good start, but still information missing

2 = green = that's the level you want to reach as a brand/company: good, correct, accessible, transparent information

3 = supergreen = overly informative, proactive communication of more, leading example in aspects

We are looking for correct, credible, accessible, transparent information, preferrably on the brand's and/or organisation's website.

Production transparency

Ownership transparency

0 = unclear who “owns” the brand, missing imprint OR misleading/incorrect information

1 = imprint on the website, first information there

2 = imprint on the website, company shares transparent, further ownerships/stakeholders (also of the company, enterprise structures) clear correct

3 =clear structure of company/enterprise, proactive communication without marketing verschleierung, truthful inforation, overly

CSR transparency – information there and verifiable?

0 = information about CSR missing, misleading or in suspicion of Greenwashing.