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VILA is a Fashion brand. → see all brands + add new brand

Brand details

VILA is a fashion brand from Denmark, which tries to be the "feminine fashionista's favourite brand".
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Appears in Austria, Netherlands, Denmark, France, Spain, Belgium, Germany, United Kingdom
BrandWiki's comment:
Certificates: none
  Key words: '
Brand values: accessible, feminine, quality, design, details, sensual, simple

Brand aspects

Topic Source
Company Details/Facts & figures Website information
In 1994, VILA became part of Danish fashion house Bestseller. It is now located in Jutland, near Skanderborg in Denmark.

Topic Source
Corporate Social Responsibility (CSR) Website information
Under the idea "fashion forward", VILA tries to head towards sustainable production. With the ambition:
Bringing Fashion FWD until we are climate positive, fair for all and circular by design
Source: sustainability

VILA tries to become sustainable "as soon as possible", gradually improving. There is a strategy including goals and actions until 2025 in 4 areas:

  1. creation – "designing responsibly" – raw material like fibre, cotton, wool, and polyester
  2. production – "producing leaner" – renewable energy, greenhouse gas emissions, water, chemistry
  3. engaging – "working better" – fair wages, employees, women
  4. delivering – "consuming better" – publishing a list of key suppliers, transparent comunication.

It looks transparent, but slow and somewhat vague ("wherever possible", "as soon as possible", "we will set targets",…)


Vila (or Wila) is a figure of ancient mythology.