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'''Corporate Social Responsibility (CSR)''' refers to the responsibility of economy to a positive development in '''social matters''', '''environment''' and '''sustainability'''. It has no clear definition yet, but in 2010 there has been the ISO standard developed.
 
'''Corporate Social Responsibility (CSR)''' refers to the responsibility of economy to a positive development in '''social matters''', '''environment''' and '''sustainability'''. It has no clear definition yet, but in 2010 there has been the ISO standard developed.
  
CSR has developed from a voluntary individual self-regulation for private companies into a regulation that is demanded by local, regional and international authorities.<ref>https://en.wikipedia.org/wiki/Corporate_social_responsibility</ref>. Nowadays, CSR can be seen as an integrated business concept.
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CSR has developed from a voluntary individual self-regulation for private companies into a regulation that is demanded by local, regional and international authorities.<ref>[https://en.wikipedia.org/wiki/Corporate_social_responsibility Wikipedia: CSR]</ref>. Nowadays, CSR can be seen as an integrated business concept.
  
 
There are two main approaches for putting CSR into practice:
 
There are two main approaches for putting CSR into practice:

Version vom 7. Mai 2019, 08:53 Uhr

Corporate Social Responsibility (CSR) refers to the responsibility of economy to a positive development in social matters, environment and sustainability. It has no clear definition yet, but in 2010 there has been the ISO standard developed.

CSR has developed from a voluntary individual self-regulation for private companies into a regulation that is demanded by local, regional and international authorities.[1]. Nowadays, CSR can be seen as an integrated business concept.

There are two main approaches for putting CSR into practice:

  1. the normative approach
  2. the economically motivated approach

The former sees CSR as a necessity for companies to give back to society and nature. The latter refers to the intrinsical motivation of a company to use CSR as a tool for trust-building, marketing, reputation and customer satisfaction. Here, there is always the danger of Greenwashing.

Sources

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