BrandWiki Rating: Unterschied zwischen den Versionen

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imported>Ahoi
(Created page with "The rating follows a simple color coding: : 0 = red = missing, misleading, incorrect information. : 1 = yellow = some information there, good start, but still information miss...")
 
imported>Ahoi
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Zeile 4: Zeile 4:
: 2 = green = that's the level you want to reach as a brand/company: good, correct, accessible, transparent information
: 2 = green = that's the level you want to reach as a brand/company: good, correct, accessible, transparent information
: 3 = supergreen = overly informative, proactive communication of more, leading example in aspects
: 3 = supergreen = overly informative, proactive communication of more, leading example in aspects
We are looking for '''correct, credible, accessible, transparent informatio'''n, preferrably on the brand's and/or organisation's website.


; Production transparency
; Production transparency
Zeile 12: Zeile 14:
: 2 = imprint on the website, company shares transparent, further ownerships/stakeholders (also of the company, enterprise structures) clear correct
: 2 = imprint on the website, company shares transparent, further ownerships/stakeholders (also of the company, enterprise structures) clear correct
: 3 =clear structure of company/enterprise, proactive communication without marketing verschleierung, truthful inforation, overly
: 3 =clear structure of company/enterprise, proactive communication without marketing verschleierung, truthful inforation, overly
; CSR transparency – information there and verifiable?
: 0 = information about CSR missing, misleading or in suspicion of [[Greenwashing]].
<!--
Transparency 0 – no information about brand values or production details
Transparency 1 – (marketing) information about brand values and production details
Transparency 2 – detailled information about production details and background
Transparency 3 – very transparent, open, traceable information about production and retail details
Transparency * – 
; Credibility of information
Credibility –1 – Infomration given is fake or seems to be lies.
Credibility 0 – Information given cannot be established as credible or not, not traceable.
Credibility 1 – 
Credibility 2 – 
Credibility 3 – Necessary information given is up to 100% traceable, credible (valuable sources).-->

Version vom 21. Mai 2019, 14:20 Uhr

The rating follows a simple color coding:

0 = red = missing, misleading, incorrect information.
1 = yellow = some information there, good start, but still information missing
2 = green = that's the level you want to reach as a brand/company: good, correct, accessible, transparent information
3 = supergreen = overly informative, proactive communication of more, leading example in aspects

We are looking for correct, credible, accessible, transparent information, preferrably on the brand's and/or organisation's website.

Production transparency
Ownership transparency
0 = unclear who “owns” the brand, missing imprint OR misleading/incorrect information
1 = imprint on the website, first information there
2 = imprint on the website, company shares transparent, further ownerships/stakeholders (also of the company, enterprise structures) clear correct
3 =clear structure of company/enterprise, proactive communication without marketing verschleierung, truthful inforation, overly
CSR transparency – information there and verifiable?
0 = information about CSR missing, misleading or in suspicion of Greenwashing.