BrandWiki Rating: Unterschied zwischen den Versionen
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imported>Ahoi (Created page with "The rating follows a simple color coding: : 0 = red = missing, misleading, incorrect information. : 1 = yellow = some information there, good start, but still information miss...") |
imported>Ahoi Keine Bearbeitungszusammenfassung |
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| (Eine dazwischenliegende Version desselben Benutzers wird nicht angezeigt) | |||
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: 3 = supergreen = overly informative, proactive communication of more, leading example in aspects | : 3 = supergreen = overly informative, proactive communication of more, leading example in aspects | ||
; Production transparency | We are looking for '''correct, credible, accessible, transparent information''', preferrably on the brand's and/or organisation's website. | ||
; Production & CSR transparency – information there and verifiable? | |||
: 0 = no information about CSR activities | |||
: 1 = | |||
: 2 = | |||
: 3 = active, proactive information about CSR activities | |||
; Ownership transparency | ; Ownership transparency | ||
| Zeile 11: | Zeile 17: | ||
: 1 = imprint on the website, first information there | : 1 = imprint on the website, first information there | ||
: 2 = imprint on the website, company shares transparent, further ownerships/stakeholders (also of the company, enterprise structures) clear correct | : 2 = imprint on the website, company shares transparent, further ownerships/stakeholders (also of the company, enterprise structures) clear correct | ||
: 3 =clear structure of company/enterprise, proactive communication without marketing | : 3 = clear structure of company/enterprise, proactive communication without marketing speech/disguise, truthful information | ||
; CSR activities and transparency – information there and verifiable? | |||
: 0 = information about CSR activities missing, misleading or in suspicion of [[Greenwashing]]. | |||
: 1 = | |||
<!-- | |||
Transparency 0 – no information about brand values or production details | |||
Transparency 1 – (marketing) information about brand values and production details | |||
Transparency 2 – detailled information about production details and background | |||
Transparency 3 – very transparent, open, traceable information about production and retail details | |||
Transparency * – | |||
; Credibility of information | |||
Credibility –1 – Infomration given is fake or seems to be lies. | |||
Credibility 0 – Information given cannot be established as credible or not, not traceable. | |||
Credibility 1 – | |||
Credibility 2 – | |||
Credibility 3 – Necessary information given is up to 100% traceable, credible (valuable sources).--> | |||
Aktuelle Version vom 21. Mai 2019, 14:24 Uhr
The rating follows a simple color coding:
- 0 = red = missing, misleading, incorrect information.
- 1 = yellow = some information there, good start, but still information missing
- 2 = green = that's the level you want to reach as a brand/company: good, correct, accessible, transparent information
- 3 = supergreen = overly informative, proactive communication of more, leading example in aspects
We are looking for correct, credible, accessible, transparent information, preferrably on the brand's and/or organisation's website.
- Production & CSR transparency – information there and verifiable?
- 0 = no information about CSR activities
- 1 =
- 2 =
- 3 = active, proactive information about CSR activities
- Ownership transparency
- 0 = unclear who “owns” the brand, missing imprint OR misleading/incorrect information
- 1 = imprint on the website, first information there
- 2 = imprint on the website, company shares transparent, further ownerships/stakeholders (also of the company, enterprise structures) clear correct
- 3 = clear structure of company/enterprise, proactive communication without marketing speech/disguise, truthful information
- CSR activities and transparency – information there and verifiable?
- 0 = information about CSR activities missing, misleading or in suspicion of Greenwashing.
- 1 =
