BrandWiki:Warum nicht Wikipedia?

Since there already exists information in the largest encyclopaedia in the world – why would anybody need another wiki?—We love Wikipedia! But let's see some ideas.

Why use BrandWiki instead of Wikipedia?

Old rules don't rule.

Wikipedia is a grown platform, in internet terms it's old (15 years). Over the years, it has grown quite an administrative apparatus. Editing on Wikipedia follows, wait:

• rules
• policies and guidelines
• a list of guidelines
• a list of policies and guidelines.

It also has a disturbing image for rules! Among them, there are nice 10 simple rules, also an advice to ignore all rules. The article about how to write your first article takes about 22 minutes to read.

Wow! Here, you get 1 simple page with friendly guidelines and easy forms to fill out that won't need no introduction.

Transparency about opinions over neutrality.

Wikipedia follows the neutral point of view. While this is the goal of any information platform, there can also be sponsoring included – as long as it is transparently marked.

Spread the power.

Monopolisation, in any aspect, is maybe not a good idea: It's killing competition and gives power over many to a few.

Oh, and Semantics.

Wikipedia has Wikidata and Wikibase, but it doesn't use Semantic MediaWiki, a wonderful technology on top of MediaWiki that enhances the software by database functionalities. That means, that changing the name of a category doesn't need 16,000 manual clicks – but one.