Corporate Social Responsibility (CSR): Unterschied zwischen den Versionen
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'''Corporate Social Responsibility (CSR)''' refers to the responsibility of economy to a positive development in '''social matters''', '''environment''' and '''sustainability'''. It has no clear definition yet, but in 2010 there has been the ISO standard developed. | '''Corporate Social Responsibility (CSR)''' refers to the responsibility of economy to a positive development in '''social matters''', '''environment''' and '''sustainability'''. It has no clear definition yet, but in 2010 there has been the ISO standard developed. | ||
| − | CSR has developed from a voluntary individual self-regulation for private companies into a regulation that is demanded by local, regional and international authorities. ([https://en.wikipedia.org/wiki/Corporate_social_responsibility Source]). | + | CSR has developed from a voluntary individual self-regulation for private companies into a regulation that is demanded by local, regional and international authorities. (<ref>[https://en.wikipedia.org/wiki/Corporate_social_responsibility Source]</ref>). Nowadays, CSR can be seen as an integrated business concept. |
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| + | There are two main approaches for putting CSR into practice: | ||
| + | # the normative approach | ||
| + | # the economically motivated approach | ||
| + | The former sees CSR as a necessity for companies to give back to society and nature. The latter refers to the intrinsical motivation of a company to use CSR as a tool for trust-building, marketing, reputation and customer satisfaction. Here, there is always the danger of '''Greenwashing'''. | ||
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| + | ==Sources== | ||
| + | <references /> | ||
==Links== | ==Links== | ||
*[https://en.wikipedia.org/wiki/Corporate_social_responsibility CSR on Wikipedia] | *[https://en.wikipedia.org/wiki/Corporate_social_responsibility CSR on Wikipedia] | ||
*[https://eur-lex.europa.eu/legal-content/DE/TXT/PDF/?uri=CELEX:52001DC0366 Grünbuch der Europäischen Kommission] (DE) | *[https://eur-lex.europa.eu/legal-content/DE/TXT/PDF/?uri=CELEX:52001DC0366 Grünbuch der Europäischen Kommission] (DE) | ||
Version vom 7. Mai 2019, 08:52 Uhr
Corporate Social Responsibility (CSR) refers to the responsibility of economy to a positive development in social matters, environment and sustainability. It has no clear definition yet, but in 2010 there has been the ISO standard developed.
CSR has developed from a voluntary individual self-regulation for private companies into a regulation that is demanded by local, regional and international authorities. ([1]). Nowadays, CSR can be seen as an integrated business concept.
There are two main approaches for putting CSR into practice:
- the normative approach
- the economically motivated approach
The former sees CSR as a necessity for companies to give back to society and nature. The latter refers to the intrinsical motivation of a company to use CSR as a tool for trust-building, marketing, reputation and customer satisfaction. Here, there is always the danger of Greenwashing.
