BrandWiki Rating: Unterschied zwischen den Versionen
Aus BrandWiki
imported>Ahoi (Created page with "The rating follows a simple color coding: : 0 = red = missing, misleading, incorrect information. : 1 = yellow = some information there, good start, but still information miss...") |
imported>Ahoi |
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| Zeile 4: | Zeile 4: | ||
: 2 = green = that's the level you want to reach as a brand/company: good, correct, accessible, transparent information | : 2 = green = that's the level you want to reach as a brand/company: good, correct, accessible, transparent information | ||
: 3 = supergreen = overly informative, proactive communication of more, leading example in aspects | : 3 = supergreen = overly informative, proactive communication of more, leading example in aspects | ||
| + | |||
| + | We are looking for '''correct, credible, accessible, transparent informatio'''n, preferrably on the brand's and/or organisation's website. | ||
; Production transparency | ; Production transparency | ||
| Zeile 12: | Zeile 14: | ||
: 2 = imprint on the website, company shares transparent, further ownerships/stakeholders (also of the company, enterprise structures) clear correct | : 2 = imprint on the website, company shares transparent, further ownerships/stakeholders (also of the company, enterprise structures) clear correct | ||
: 3 =clear structure of company/enterprise, proactive communication without marketing verschleierung, truthful inforation, overly | : 3 =clear structure of company/enterprise, proactive communication without marketing verschleierung, truthful inforation, overly | ||
| + | |||
| + | ; CSR transparency – information there and verifiable? | ||
| + | : 0 = information about CSR missing, misleading or in suspicion of [[Greenwashing]]. | ||
| + | |||
| + | <!-- | ||
| + | Transparency 0 – no information about brand values or production details | ||
| + | Transparency 1 – (marketing) information about brand values and production details | ||
| + | Transparency 2 – detailled information about production details and background | ||
| + | Transparency 3 – very transparent, open, traceable information about production and retail details | ||
| + | Transparency * – | ||
| + | ; Credibility of information | ||
| + | Credibility –1 – Infomration given is fake or seems to be lies. | ||
| + | Credibility 0 – Information given cannot be established as credible or not, not traceable. | ||
| + | Credibility 1 – | ||
| + | Credibility 2 – | ||
| + | Credibility 3 – Necessary information given is up to 100% traceable, credible (valuable sources).--> | ||
Version vom 21. Mai 2019, 14:20 Uhr
The rating follows a simple color coding:
- 0 = red = missing, misleading, incorrect information.
- 1 = yellow = some information there, good start, but still information missing
- 2 = green = that's the level you want to reach as a brand/company: good, correct, accessible, transparent information
- 3 = supergreen = overly informative, proactive communication of more, leading example in aspects
We are looking for correct, credible, accessible, transparent information, preferrably on the brand's and/or organisation's website.
- Production transparency
- Ownership transparency
- 0 = unclear who “owns” the brand, missing imprint OR misleading/incorrect information
- 1 = imprint on the website, first information there
- 2 = imprint on the website, company shares transparent, further ownerships/stakeholders (also of the company, enterprise structures) clear correct
- 3 =clear structure of company/enterprise, proactive communication without marketing verschleierung, truthful inforation, overly
- CSR transparency – information there and verifiable?
- 0 = information about CSR missing, misleading or in suspicion of Greenwashing.
