BrandWiki:Warum nicht Wikipedia?

If there already exists the largest encyclopaedia in the world – why would anybody need another wiki? We love Wikipedia! But let's see some ideas.

Why use BrandWiki instead of Wikipedia?

1. Wikipedia is a grown platform, in internet terms it's old (15 years), it has grown quite a bit administrative apparatus over the years. Editing on Wikipedia follows policies and guidelines, more rules, a list of guidelines, a list of policies and guidelines, a list of guidelines, … erm. Among them, there are nice 10 simple rules, also an advice to ignore all rules.
2. Monopolisation, in any aspect, is maybe not a good idea: It's killing competition and gives power over many to a few.