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Brand details

VILA is a Fashion brand.       see all add new
VILA is a fashion brand from Denmark, which tries to be the "feminine fashionista's favourite brand".
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Appears in Austria, Netherlands, Denmark, France, Spain, Belgium, Germany, United Kingdom
BrandWiki's comment:
Certificates: none
  Key words: '
Brand values: accessible, feminine, quality, design, details, sensual, simple

Brand colors: # #

Brand aspects

Topic Company Details/Facts & figures
[[BrandAspectDescription::In 1994, VILA became part of Danish fashion house Bestseller. It is now located in Jutland, near Skanderborg in Denmark.]]
Source Website

Topic Corporate Social Responsibility (CSR)
[[BrandAspectDescription::Under the idea "fashion forward", VILA tries to head towards sustainable production. With the ambition:

Bringing Fashion FWD until we are climate positive, fair for all and circular by design
Source: sustainability

VILA tries to become sustainable "as soon as possible", gradually improving. There is a strategy including goals and actions until 2025 in 4 areas:

  1. creation – "designing responsibly" – raw material like fibre, cotton, wool, and polyester
  2. production – "producing leaner" – renewable energy, greenhouse gas emissions, water, chemistry
  3. engaging – "working better" – fair wages, employees, women
  4. delivering – "consuming better" – publishing a list of key suppliers, transparent comunication.

It looks transparent, but slow and somewhat vague ("wherever possible", "as soon as possible", "we will set targets",…)]]

Source Website

Vila (or Wila) is a figure of ancient mythology.